Got a chance to work on LiftMaster's complete brand refresh, supporting the entire process from ideation to finish. The primary objective was to transform LiftMaster's outdated branding, and move it in a more bold, dynamic direction. Art direction encompassed a wide range of responsibilities which included sketching, photography, retouching, and CGI direction.
Creative Director: Brett Wilkes
ACD: Kat Tushim
Art Directors: Lisle Cameron & Myself
Photographer: Shaun Fenn
Firehouse Solutions
We showcased real firefighters relying on LiftMaster products during their rapid and safe "turnout process" in action. Then we presented our story in a wide variety of non-traditional/digital formats that featured a sense of movement to underscore the idea of efficient actions. These executions included a gripping :30 web video, animated banners, engaging social media GIFs, and an interactive Facebook Canvas.
Creative Director: Brett Wilkes
Art Directors: Lisle Cameron & Myself
Copy Writer: Dave Woods
Video Editor: David Kail
DPs: Andy Lake & Steve Lefkovitz, FME Studios
Photographer: Alissa Pagels