Multiplier tickets are one of the Lottery’s most popular offerings. Though the genie (Leslie Baker) insists multiple wishes aren’t a possibility, being able to multiply one’s winnings in the new Multiplier instant ticket games is nonetheless equated with getting multiple wishes. Campaign included OHH, POS, and Digital Ads.
Creative Directors: Dave Petti & Bob Jensen
Art Director: Justine Massa
Copywriter: Greg Mills
Designer: Me
