POS/OOH campaign developed for the Illinois Lottery’s new $1 and $2 instant tickets. Each game offers a unique value proposition, with top prizes of $1,000 a week for 10 years ($1) and $2,000 a week for 10 years ($2).
Group Creative Director: Dave Petti
Creative Director: Susan Grann
Copywriter: Will Fullington
Art Director: Me
